Colton Snepp
Fall 2024
Social Media Plan
First Social Media Platform Utilized
Social media is a powerful tool for engaging audiences, promoting events, and receiving feedback. For the Speed Dating on Campus, I’ve created a social media plan focused on increasing student participation and improving the event experience. The plan focuses on two key objectives, using Instagram and TikTok, two social media platforms that works greats with targeting our audience of college students.
Instagram and TikTok are the main platforms that I would like to use for this campaign because of their visual nature and high engagement rates among college students. Instagram’s design is perfect for creating engaging content like event teasers, countdowns, and behind the scenes moments. With features like stories, polls, and interactive Q&A, Instagram allows for direct engagement with students. Influencer collaborations and student organization partnerships can further expand the campaign’s reach, helping attract more participants. TikTok is very popular among college students, making it a great platform for creating viral content. TikTok’s short form video format is great for sharing event teasers, recommendations, and fun moments from previous Speed Dating events. Challenges, hashtags, and duets features provide opportunities for interactive content, encouraging students to engage and share their own experiences.
The strategy for using Instagram is the campaign will include countdown posts, event teasers, and interactive stories to keep students engaged. Influencers and student organizations will share content to promote the event, while Reels and stories will highlight fun moments of the Speed Dating, such as icebreakers and participant reactions.
The first objective is to increase student participation by 40% by the end of February 2025. This will be achieved through a social media campaign that includes teaser posts, countdowns, and student recommendations. Collaborating with student organizations and influencers will also help spread the word. The use of an online registration system promoted on social media will make it easy for students to sign up.
Second Social Media Platform Utilized
The strategy for using TikTok is we will focus on creating fun, engaging videos that show the excitement of Speed Dating. Event teasers, student recommendations, and behind the scenes content will be shared to build anticipation. TikTok challenges using event hashtags will encourage students to engage with the event and share their own experiences. Post-event highlights will keep the profile going and encourage future participation.
The second objective is to achieve a 25% increase in positive feedback regarding the event experience by March 2025. This goal will be supported by encouraging participants to complete post event surveys, which will help improve the event’s strategy and activities. Social media will be used to chare updates and improvements based on feedback, showing students that their opinions matter and help with future participation.
Instagram and TikTok are the main platforms that I would like to use for this campaign because of their visual nature and high engagement rates among college students. Instagram’s design is perfect for creating engaging content like event teasers, countdowns, and behind the scenes moments. With features like stories, polls, and interactive Q&A, Instagram allows for direct engagement with students. Influencer collaborations and student organization partnerships can further expand the campaign’s reach, helping attract more participants. TikTok is very popular among college students, making it a great platform for creating viral content. TikTok’s short form video format is great for sharing event teasers, recommendations, and fun moments from previous Speed Dating events. Challenges, hashtags, and duets features provide opportunities for interactive content, encouraging students to engage and share their own experiences.