Colton Snepp
Fall 2024
Public Relations Plan
Two Media Exposure Ideas
1. Speed Dating 101 Workshop
2. Partner with an organization
"You aren’t just promoting the event as a dating opportunity but also a chance to learn valuable social skills that can help in other areas in life."
To promote Speed Dating on Campus, it's helpful to create media exposure strategies that will attract participants and create a fun and welcoming environment for students. Below are two selected media exposure states that line up with the target audience of college students, improve visibility, and encourage participation in the event.
First, a "Speed Dating 101" workshop could be organized on campus before the main event happens. This interactive session would provide students with tips on how to approach speed dating, how to make a first impression, and advice on conversation starters and body language. The class would be led by a trained facilitator, such as a campus counselor or relationship expert, to give the event credibility and offer students advice they can use during the speed dating session. The workshop would also focus on the social benefits of networking and meeting new people, not just dating.
My rationales for the first one is by showing speed dating as an opportunity for personal growth and skill development, you aren’t just promoting the event as a dating opportunity but also a chance to learn valuable social skills that can help in other areas in life. Also, students who might feel nervous or anxious about speed dating may be more comfortable participating after attending a workshop where they feel more prepared and confident. The class would provide a low stakes introduction to the concept and encourages students to attend the event.
My second idea is partnering with a popular and well-established campus organization. It could be a good way to attract a larger, more diverse audience to the speed dating event. This partnership could involve co-hosting a themed speed dating event, such as a Cultural Speed Dating night, which would attract specific student groups interested in connecting with others who share the same cultural or interests.
My rationales are by partnering with an organization that already has a strong audience, the event gains credibility and access to a larger group of potential participants. Students are more likely to participate if they see their trusted campus groups involved. Themed speed dating events, such as Cultural Speed Dating, provides an atmosphere that speaks to specific student groups. For example, international students might appreciate an event designed to connect them with others from similar backgrounds.