Colton Snepp
Fall 2024
Objectives + Strategies + Tactics
Objectives
Strategies
Tactics
Objectives are how we will measure the success of the marketing plan once it is implemented
Strategies address how objectives are to be achieved
Tactics are the specific actions, details, and activities that must occur in order for the strategy to succeed and the objective to be met
Objective 1
Increase student participation in Speed Dating events by 40% by the end of February 2025.
Promote the event through a marketing campaign, including social media, campus newsletters, and flyers in busier campus buildings like campus center, dorm buildings, etc. Collaborate with student organizations to co-host and promote the event. Create engaging promotional content, such as countdown posts and contact previous participants, to build excitement. Use an online registration system to track participants and follow up with reminders as the event date approaches.
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Create engaging posts, stories, and reels on platforms like Instagram, Facebook, and TikTok. Social media is a primary communication channel for students.
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2. Partner with student clubs and organizations to co-host events and promote them through their network. Collaborating with trusted organizations will increase credibility and reach.
Objective 2
Achieve a 25% increase in positive feedback regarding the event experience by March 2025.
Implement a structured feedback system where participants can provide input before and after the event. Use surveys to gather data on what attendees liked and what could be improved. Based on this feedback, concentrate on event logistics, such as the setup, icebreaker activities, and matchmaking processes. Promote changes made based on prior feedback to show responsiveness and encourage future participation.
1. Distribute online surveys before and after the event to gather participants expectations and feedback. This method captures direct input from the participants, allowing you to adjust the event for more satisfying students.
2. Set up stations after the event is over where attendees can provide quick feedback on their experience using tablets or comment cards. Collecting feedback right after can ensure that participants feel heard, and we’ll be able to get actual feedback because knowing students they may not take the time to answer our emails after the event has happened.
Objective 3
Raise awareness of campus relationship resources by 30% among participants by the end of March 2025.
Combine information about campus relationship resources into the Speed Dating events through informational booths or presentations. Hand out brochures and digital materials highlighting these resources during the event. Collaborate with campus counseling services to provide brief talks or Q&A sessions related to dating and relationships. Keep track of awareness through before and after event surveys to estimate participants’ knowledge of available resources.
1. Include brief talks or interactive Q&A sessions during the event focused on relationship topics. Engaging students in discussions gives a supportive environment and encourages them to explore available resources.
2. Provide brochures and QR codes linking to online resources during the event. Easy access to information increases the likelihood that students will follow up and use the resources.